Month: June 2016

Building ‘Kid Power’ at Unicef’s American Arm

Caryl Stern says that when she became CEO of the U.S. Fund for Unicef, she replaced its hierarchical “pyramid” leadership structure with “a series of circles” built on teamwork and feedback.  She also details the charity’s wearable-tech venture, Unicef Kid Power, and some of the special relationships it has forged in the business world, and talks about combating donors’ “disaster fatigue.”

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Taking on Cancer at the Grass Roots

The Leukemia & Lymphoma Society raises more than $300 million a year with an average donation of just $75. Amassing that huge network of grass-roots backers has helped the New York State-based charity pump more than $1 billion into research that has “led to the discovery of virtually every modern therapy used to treat the blood cancers,” says Louis DeGennaro, the society’s chief executive officer.  Blood cancers are the third-leading cause of U.S. cancer deaths.

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A PR Leader’s Tips on Communicating for a Cause

Jack Leslie, chairman of Weber Shandwick, the second-largest public-relations agency in the world, offers insights and advice on creating an effective communications strategy focused on a cause or social issue.  Mr. Leslie highlights findings of the latest edition of Weber Shandwick’s annual “Civility in America” report. He also discusses the progress being made on the United Nations’ Sustainable Development Goals and talks about how to build an effective and engaged nonprofit board.

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Gaming for Good

Since 2004, Games for Change has been working to help create and distribute video games that serve a social purpose, offering players avenues to give to and learn about a variety of causes. Susanna Pollack, president of Games for Change, gives examples of how games are being utilized for education, humanitarian impact, and even digital medicine.

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