A PR Leader’s Tips on Communicating for a Cause

Jack Leslie, chairman of Weber Shandwick, the second-largest public-relations agency in the world, offers insights and advice on creating an effective communications strategy focused on a cause or social issue.  Mr. Leslie highlights findings of the latest edition of Weber Shandwick’s annual “Civility in America” report. He also discusses the progress being made on the United Nations’ Sustainable Development Goals and talks about how to build an effective and engaged nonprofit board.

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