grassroots

Taking on Cancer at the Grass Roots

The Leukemia & Lymphoma Society raises more than $300 million a year with an average donation of just $75. Amassing that huge network of grass-roots backers has helped the New York State-based charity pump more than $1 billion into research that has “led to the discovery of virtually every modern therapy used to treat the blood cancers,” says Louis DeGennaro, the society’s chief executive officer.  Blood cancers are the third-leading cause of U.S. cancer deaths.

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