Charity Effectiveness

Perla Ni, CEO and Founder of Great Nonprofits

In this podcast, Perla Ni, the founder and CEO of GreatNonprofits speaks about her background and how it inspired her to build the organization. She discusses the importance of “beneficiary feedback” and how those served by nonprofits are sometimes best able to evaluate their effectiveness.

 

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Perla Ni, founder and CEO of GreatNonprofits

This interview has been edited for clarity.

Denver: Would you go away on summer vacation to a spot you’ve never been before without checking TripAdvisor or some other comparable site? And while you were there, would you just wander into any old restaurant for dinner before looking at the Yelp reviews on your phone? Or buy a new propane gas grill without reading customer reviews online to see what others had to say about it? Well the answer to all this, is of course not! So, does it make any sense to support a charity without reading a review from those who’ve been helped by it and others who were involved in some capacity? Well, my next guest didn’t think so either. That is why she started GreatNonprofits. It’s a great pleasure for me to welcome to the show Perla Ni, the founder and CEO of GreatNonprofits. Good evening, Perla, and thanks so much for being with us this evening.

Perla: Thank you. It’s been great to be here.

Denver: So, the year is 2005, and you are the publisher of the Stanford Social Innovation Review, one of the premiere publications in the philanthropic and nonprofit management world, and Hurricane Katrina strikes. So people come to you and ask where can they contribute to make the most meaningful difference. After all, who’s gonna know any better than you? What do you tell them?

Perla: And that was the question of the day. Many of my friends and family told me they wanted to contribute and really make an impact by giving to local nonprofits. Could I recommend some local nonprofits in New Orleans or Biloxi, Mississippi that they could give to? I sat there really puzzled. Here I was at Stanford, one of the most wonderful publications here in the country focused on nonprofit management. But I did not know about local nonprofits in that area. One of my journalist friends went out there to volunteer, and when he came back, he told me of several fantastic local nonprofits that he had seen helping people get medical care, taking people to get registered for emergency housing. And he said these are organizations that often are not well-known to the world. That really inspired me to create GreatNonprofits– which is a way for folks to share experiences about nonprofits as volunteers, as donors, and as clients that have been helped by the nonprofit.

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Charities with Higher Overhead Costs Are More Effective

Caroline Fiennes, Founder and Director of Giving Evidence, discusses using rigorous research to improve nonprofit effectiveness, and dispels a common myth regarding the correlation of overhead costs and charity effectiveness.  In this segment, Fiennes (a trained physicist) explains why nonprofits “can’t be afraid of the math.”

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